Article Marketing

Creating Original Content for a Branded Flipboard Magazine

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard. As more people consume information on handheld devices. Many brands want to take advantage of this phenomenon and are looking for ways to promote their business.  Flipboard’s digital magazine creating application offers a great alternative to that company brochure. You also have the added advantage of boosting your rankings ...

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How Twitter Impacts PR

By Bob and Janette Speyer, Web Success Team  –  How would you characterize breaking news? I would define it in 140 characters (or less)! Yep, Twitter is PR’s tip of the spear. I once found out about an earthquake rolling my way in Los Angeles on Twitter before my building started shaking. Seems that it’s faster than Mother Nature, herself! In today’s social media era of instant gratification, breaking news is no longer the domain of journalists and media outlets. Companies are an...

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An Introduction to the Importance of Web Analytics

    By Janette Leon-Speyer & Katrina Mcneill, Web Success Team Your company strives for first-class online marketing and works relentlessly to optimize those efforts. Now that you have come to know the value of online marketing, it’s time to dive head first into what will likely become one of the most valuable tools in your arsenal - a Web Analytics tool. (more…)

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Capitalize on the SEO Benefits of Article Marketing

  By Bob Speyer and Justin Delos Reyes - Web Success Team Article marketing is one of the most powerful search engine optimization techniques that your brand can incorporate into its online marketing strategy. It can put your content in front of thousands of readers and it can bring traffic to your website in a cost efficient way. The reasons why your brand should refrain from article marketing are almost non-existent. But you should know beforehand that quality is of the utmost im...

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