Creating Original Content for a Branded Flipboard Magazine

05

Mar 2015


Article Marketing, Branding, Business, Content Marketing
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Creating Original Content for a Branded Flipboard Magazine

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard. As more people consume information on handheld devices. Many brands want to take advantage of this phenomenon and are looking for ways to promote their business.  Flipboard’s digital magazine creating application offers a great alternative to that company brochure. You also have the added advantage of boosting your rankings ...

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How to Use the NEW Flipboard 3.0 to Market Your Business

20

Nov 2014


Branding, Business, Flipboard, Marketing, Mobile Apps
2 comments

How to Use the NEW Flipboard 3.0 to Market Your Business

By Janette SpeyerLast week when I visited the Flipboard headquarters in Palo Alto, I realized that this simple mobile application is quite a lot more than a pretty face. According to Techcrunch it already boasts 100 million downloads. With the addition of customized topics it is now a force in the digital space. What Is Flipboard? Flipboard is a mobile app that helps you create magazines by curating articles from the Internet that relate to a chosen topic (i.e. Food, Sports, etc...). It is als...

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Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

08

Oct 2014


Branding, Business, Online Marketing, Social Marketing, Social Media Marketing, Tribal Marketing
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Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

By Janette Speyer--  Carrots are good for you. How do you know? Who told you? Do you actually feel better after eating a carrot? What compelled me to ask such an obvious question? The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would attract a loyal following. That’s when the comment about eating carrots came up. At this point we all understand and know that eating vegetables is good for you and essent...

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#AnyoneListening? Measuring Your Hashtag Success

14

Aug 2014


Branding, Business, Twitter, Twitter Marketing
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#AnyoneListening? Measuring Your Hashtag Success

By Janette Speyer, Web Success Team –  Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag. It is no secret that hashtags have finally matured and are now center stage in the social media arena. This coming of age has affected the way we look at and ...

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