Recap: Facebook Advertising on #VCBuzz Twitter Chat

I was invited last week to participate in a Twitter Chat with Ann Smarty and Sana Knightly co-founders of Viral Content Buzz and MyBlogGuest. The focus was on Facebook Advertising, brand ambassadors’ roles in viral marketing, and social media brand etiquette. I am sharing some of the questions and my answers. Questions we discussed: Q1: How did you become a social media guru? What’s your career path? A1: Not sure I am a social media guru yet. Every day is a new day in this SoMe worl...

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How I Use Flipboard to Prepare for a Product Launch

I have been using Flipboard for over 8 years. The more I use it, the more I find hidden treasures with this powerful app. As a social marketer for many natural product brands, I work very closely with sales and marketing teams. During our meetings, a common theme always rears its needy head — finding enough content for marketing, sales, social media and presentations. I have found this powerful app to be a great way to create marketing materials to make selling and presentations easy to vie...

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How I Organically Built My Instagram Profile

One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy. Getting followers that are relevant and interested in your product is an art. A planned strategy is required to get the best results. How Did I Do this? I started by creating a profile on Instagram in 2011 and I added lots of varied content to see what garnered interest and by whom. Once the ...

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Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; results were understood and accepted. In today...

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