Make Use of That Email Campaign to Build a Social Media Following

02

Aug 2012

WebSuccessTeam

Branding, Content Marketing, Customer Relations, Digital Marketing, Email Marketing, Engagement Marketing, Web Success

1 comment

Make Use of That Email Campaign to Build a Social Media Following

By Alison Brown & Janette Leon-Speyer, Web Success Team Some say that email marketing is no longer effective. However, just because some aspects are no longer effective doesn’t mean all is lost. Online marketing is a combination of efforts via the Internet and includes everything from email to social media and website promotions. Since online marketing generally has one purpose, engaging audiences, no matter what your medium is you can still use...

How to Set Up a Blogger Outreach Campaign for Maximize Exposure and ROI

17

Jul 2012

WebSuccessTeam

Blogs, Branding, Content Marketing, Customer Relations, Email Marketing, Engagement Marketing, Social Engagement, Social Media, Twitter, Web Success

2 comments

How to Set Up a Blogger Outreach Campaign for Maximize Exposure and ROI

By Janette Leon-Speyer and Ilana Youngheim, Web Success Team Blogger outreach is an important component of online marketing. Many promising connections come from influential bloggers. Bloggers can help you get information out to their readers that you can’t get on your own. It takes some hard work but in the end the impressions that you can get are worth the effort. And it’s an excellent way to increase exposure to your brand, gain Facebook Likes, Twitter Followers a...

08

Jun 2012

WebSuccessTeam

Blogs, Branding, Business, Content, Content Marketing, Digital Marketing, Engagement Marketing, Event Marketing, Facebook, Web Success

5 comments

The Power of Latina Bloggers

By Janette Speyer and Alison Brown, Web Success Team The influence of Latin bloggers, or “blogueras,” in the media are becoming more and more prevalent. Latinas are creating a name for themselves in the realm of social media, and their influence doesn’t stop there. Latina bloggers have been writing for a long time, just as other bloggers have, but only recently has the culture of Latina blogging really been identified. Slowly, experts have started to recognize the Latina blogger’s tru...

The Resurgence of Email Marketing Can Boost Your Sales

11

May 2012

WebSuccessTeam

Branding, Content Marketing, Email Marketing, Facebook, Facebook Fan Page, Marketing, Offline Marketing, Online Marketing, Social Media Marketing, Web Success

3 comments

The Resurgence of Email Marketing Can Boost Your Sales

By Bob Speyer and Ilana Youngheim, Web Success Team Contrary to popular belief, email is not dead or even on life support. In fact it is a lifeline to your pocketbook. Ask yourself, “How many times a day do you check your email?” I check mine so many times I can’t event count. Offers, requests, correspondence and information pour in (spam checker permitting) and I go through my ritual of read, save and delete. According to a February 2012 survey from ExactTarget,...

Pinerly: A Tool for Measuring Pinterest Engagement

01

May 2012

WebSuccessTeam

Branding, Content, Content Marketing, Engagement Marketing, Internet, Online Marketing, Pinterest, Social Engagement, Social Media, Social Media Marketing, Visual Marketing, Visual Social Platforms, Web Success

3 comments

Pinerly: A Tool for Measuring Pinterest Engagement

By Janette Leon-Speyer and Alison Brown, Web Success Team The days before Pinterest are hard to remember. It has truly taken over the social media sphere in terms of popularity and influence, and it’s now the leading source for driving website traffic. While some engagement measurement tools like Klout already exist, they have yet to integrate Pinterest’s influence on your personal network. This is where Pinerly comes in. It’s a brand new social engagement t...

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