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By Janette Speyer and Katrina McNeill Last week we wrote about some pitfalls of keywords in SEO, which led us to this week’s blog. We thought our readers might enjoy a follow up that isn’t about what you are doing wrong, rather how you can use keywords for the greater good (i.e. improving your search ranking). Here are our favorite tips for using keywords to your advantage. (more…)
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By Janette Speyer and Katrina McNeill Keywords might seem basic, but many people still don't know what to do with them, let alone how to use them well. For a word that has “key” in it, it really can lock you out of some great opportunities if not used properly. Avoid this pitfall by educating yourself on some common misuses of keywords in SEO. (more…)
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Written By Janette Speyer We have been running our social media marketing agency for the better part of ten years and we have had to adapt to many changes. However, the one thing that NEVER changes is the customer’s concern for ROI and results. (more…)
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By Janette Speyer and Katrina McNeill We would never venture to say that men are not philanthropic, but studies (like this one from IUPU) have shown women to be more likely to give to charities. That being said, with Pinterest being majority women, it seems a very good place to promote your nonprofit! So how do we best utilize Pinterest to promote nonprofits? You must first decide if your nonprofit is a good fit for Pinterest by evaluating if your organization can tell a story with images. If...
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By Janette Speyer and Katrina McNeill There are an estimated 31 million bloggers in the U.S., many of whom blog as a hobby, but many others are blogging for business. Every time someone reads your blog, you are given more and more opportunities to increase traffic to your website. The value in blogging is well known, but regularly publishing your blogs can be a challenge. How do we become prepared with content to feed to our audience on a regular basis? (more…)
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