Lead Generation

Social Selling. What Is it Anyway?

“According to Wikipedia: Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” Imagine this scenario: It’s shopping time and you are off to the mall. You don’t have a particular need in mind, just browsing for some retail therapy. You stop at your favorite retail store. There is a gathering of people chatting to...

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Using Behavioral Targeting Without Losing Customers

By Janette Speyer and Katrina McNeill Most of us have already experienced being “found” on the Internet. We see advertisements for products we are actually interested in and some of us wonder how the Internet knows? Consumers are being watched by advertising companies. They are watching our every move and putting together formulas to market to an incredibly targeted audience for every kind of product. According to a US Study conducted last year, 68% of US consumers find online ads “anno...

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Putting Your Customer at Ease with Simple Tracking

Written By Janette Speyer We have been running our social media marketing agency for the better part of ten years and we have had to adapt to many changes. However, the one thing that NEVER changes is the customer’s concern for ROI and results. (more…)

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