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SEO in 2013 and the Importance of AuthorRank

By Janette Speyer and Katrina McNeill One of the biggest trends we are going to see changing SEO for this coming year is AuthorRank. If you have heard of Pagerank, you have an idea of what sort of tool this is. AuthorRank won’t be a replacement for Pagerank, rather used to inform Pagerank, in the hopes of enabling Google to rank quality content more appropriately. The most important changes are; 1) AuthorRank uses Google Plus profiles 2) Content quality will no longer be based ...

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Takeaways from PubCon Las Vegas 2012

  By Janette Speyer and Alison Brown As usual PubCon day 2 was jam-packed full of information. Also known as the “Premier Search and Social Media Conference,” everything from social media to search engines and online advertising were discussed. So what did we learn while attending? Below is a recap as well as some of the highlights from the day. (more…)

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Google Disavow & Other Inside Information at Pubcon

    By Janette Speyer and Katrina McNeill   The exhibition hall opens today at Pubcon and Web Success Team will be in attendance for their fifth year at this leading expo in search and social media. In attendance will be many of the leaders in digital marketing who will be sharing their latest insights (and some announcements) and you can bet there will be a lot of networking. (more…)

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Making Your Links Penguin Friendly: A Guide to Linking for SEO with the Latest Penguin Update

      By Janette Speyer and Katrina Mcneill Another Google Update? Google is revising the rules again for it’s Web Spam fighting Penguin and it has some people feeling disoriented and wondering what to do now. Well there’s no need for that! You just need to follow these simple steps in order to keep the Penguin at bay. (more…)

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