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Social Selling. What Is it Anyway?

02

Aug 2016


Business, Lead Generation, Marketing, Social Media, Social Sales
2 comments

Social Selling. What Is it Anyway?

“According to Wikipedia: Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” Imagine this scenario: It’s shopping time and you are off to the mall. You don’t have a particular need in mind, just browsing for some retail therapy. You stop at your favorite retail store. There is a gathering of people chatting to...

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Here is what happens in an Internet second!

22

Jul 2016


Content, Facebook, IoT
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Here is what happens in an Internet second!

Have you ever wondered what happens every second on the Internet? Here are a few fun statistics: About 46.1% of the world is online, which is about 3.4 billion people. In 1998, Google was only serving 10,000 search queries each day. 2,177 calls made via Skype 54,907 Google searches 7,252 tweets 125,406 YouTube video views 2,501,018 emails sent 729 photos to Instagram 20,000 people on Facebook + 5 new accounts About 46.1% of the world is online, which is about...

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Refining Your Sales Pitch with A Flipboard Magazine!

22

Jun 2016


Branding, Business, Flipboard, Flipboard Marketing, Social Media, Social Media Marketing, Web Success
1 comment

Refining Your Sales Pitch with A Flipboard Magazine!

As I was going over a monthly report with a client, I suggested that they take a closer look at the hot new app: Flipboard. “I only have one question for you?” he said. “How can I use this “Flipboard Magazine” to sell my products and services?” The short answer is Flipboard is so versatile, you can even use it to fix the kitchen sink! The long answer… it’s a powerful selling tool. Surprisingly, many of my clients feel more comfortable with traditional media. Even with all...

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Traditional and Digital Marketing — the “Social” Divide

29

May 2016


Advertising, Digital Marketing, Flipboard, Marketing, Mobile Marketing, Offline Marketing, Social Marketing, Social Media Marketing, Social Sales, Traditional Marketing
2 comments

Traditional and Digital Marketing — the “Social” Divide

I had the pleasure of participating in a Blab chat (#socialchat) with top media influencers Andreea Cojocariu, Alan K’Nect and Michelle Stinson Ross. We discussed the “Marketing of Now: Traditional and Digital Marketing." Social has been around for the better part of 10 years now. But are we any closer to integrating traditional and digital marketing for seamless results? In my opinion there still is a gap between traditional and digital marketing with one of the main reasons being fin...

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It’s a Small World, Let’s Stay “Remotely” Connected

24

Feb 2016


Business, Communication, Conferences, Content, Customer Relations, Digital Marketing, Telecommunting
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It’s a Small World, Let’s Stay “Remotely” Connected

I am sitting in an airport lounge. My plane is about to leave and I pull out my phone to send a quick text and to check my email. I look up and scan the room. I notice that I am not alone. Everyone here is on some sort of a handheld device trying to stay connected and working hard. Today’s reality is that most people now can travel and never leave their desk. The 9 to 5 job is no longer the case. This makes for an interesting world. Once that I wish existed when I started my business. How ...

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