Business

It’s a Small World, Let’s Stay “Remotely” Connected

I am sitting in an airport lounge. My plane is about to leave and I pull out my phone to send a quick text and to check my email. I look up and scan the room. I notice that I am not alone. Everyone here is on some sort of a handheld device trying to stay connected and working hard. Today’s reality is that most people now can travel and never leave their desk. The 9 to 5 job is no longer the case. This makes for an interesting world. Once that I wish existed when I started my business. How ...

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And… You Suddenly Became a SUPERSTAR. What Next!

You had no expectations. You just started your business. You were hoping it would take off. But, not so suddenly! So now what? As a start up, you have so many other things to worry about. Getting investors, managing day-to-day operations, dealing with production and management issues. Then there is marketing… and now social media has made you a Superstar before you had time to blink. With all that you have to do just to get through the day how on earth are you going to manage t...

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How to Prepare Your Client for Changes in Social Media

A friend asked me yesterday at a dinner party, “What do you do for business today?” When I looked surprised she quipped: “With all due respect, I never know your business. It morphs every time I talk to you”…and she is right! We started the social media branch of our company when Facebook “grew-up” and opened its doors to the over 20-year-olds. We saw an opportunity with new age advertising and jumped on the bandwagon. Since then, every day is a new day! Social media platforms m...

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How I Use Flipboard to Prepare for a Product Launch

I have been using Flipboard for over 2 years. The more I use it, the more I find hidden treasures with this powerful app. As a social marketer for many natural product brands, I work very closely with sales and marketing teams. During our meetings, a common theme always rears its needy head — finding enough content for marketing, sales, social media and presentations. I have found this powerful app to be a great way to create marketing materials to make selling and presentations easy to vie...

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Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; results were understood and accepted. In today...

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