Content Marketing

Home → Content Marketing

A New “Breed” of Bloggers Make a Social Marketing Impact

By Bob Speyer, Web Success Team - We all know the marketing power Mom Bloggers have in promoting brands and influencing consumers. However, flying under the marketing radar are Pet Bloggers who are just now making an impact with marketers whose major focus should be the health and welfare of our pets. Pet owners want to be part of community for their breed and want to be informed about their pet’s health in the areas of nutrition, vaccinations, inclinations, problems and simply how best ...

read more

Doing Ecommerce on Instagram Kuwaiti Style!

By Bob Speyer, Web Success Team Necessity is the mother of all invention. Why use a website, eBay or a storefront when you can use Instagram to sell your products. In Kuwait, Instagram is how business is done. It’s fast, efficient and effective – for their marketplace. I came across an article by Cory Chapman who wrote about the use of Instagram in Kuwait. I thought I would share some of my own observations: Instagram is a boom to Kuwait’s economy. They are selling all man...

read more

Why You Should Budget for Mom Bloggers!

By Bob Speyer, Web Success Team –   “Pay to Play”, “You Get What You Pay For”, “Quid Pro Quo”, Nothing in Life Is Free”. I could go on and on with these classic truisms, but the bottom line in social marketing is the price of FREE is going up. We’ve seen it with Facebook and Twitter not far behind in wanting to amortize their platform. Mom Bloggers Are a Force to Be Appreciated. They’ve toiled to build up significant readerships for their blogs, dispensing Dear Abby adv...

read more
 
Background
Color scheme