Integrated Marketing

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Why You Should Budget for Mom Bloggers!

By Bob Speyer, Web Success Team –   “Pay to Play”, “You Get What You Pay For”, “Quid Pro Quo”, Nothing in Life Is Free”. I could go on and on with these classic truisms, but the bottom line in social marketing is the price of FREE is going up. We’ve seen it with Facebook and Twitter not far behind in wanting to amortize their platform. Mom Bloggers Are a Force to Be Appreciated. They’ve toiled to build up significant readerships for their blogs, dispensing Dear Abby adv...

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Advertising Isn’t Dead, It’s All Grown Up!

By Janette Speyer and Katrina McNeill A successfully integrated marketing mix uses all of the tools available to promote a brand. It’s obvious we are seeing less and less of traditional advertising mediums, but don’t believe for a second that they have disappeared! Advertising simply had to grow up and adapt to the digital age. Let’s discuss the traditional offline media sources that some might have called “dead” (until reading this article), and explain how they have been integrate...

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It’s in The Bag: The Future of Shopping

By Janette Speyer and Katrina McNeill There are many trends making it more and more challenging to sell and making bargains easier and easier to find. The competition is really heating up and it’s going to change shopping both online and off. What do you need to do to keep up with your competition? For the online seller: Our online shopping giants are Amazon and EBay. Consumers already trust them, they are extremely convenient and have a strong database of reviews that would be impossible...

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