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By Janette Speyer and Katrina McNeill On Tuesday Facebook announced another big change, but perhaps, for once, we are actually pleased with it! Upon exploration of this new feature, we are quite pleased with it and ready to share how it can benefit all Facebook users. (more…)
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By Janette Speyer and Katrina McNeill One of the biggest trends in online marketing is gamification. This marketing engagement tool is essentially making your app or site somewhere customers can “play” so that it keeps them engaged and invested. Gamification is becoming more and more essential to stay ahead of the competition. To help us all better understand gamification, we will review the best examples and hopefully inspire you to integrate it in...
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By Janette Speyer and Katrina McNeill When it comes to the holidays, a lot of us spend a small fortune to be with the ones we love. This is the one time of year where most get a large chunk of time off and so many family holidays fall to this time period. Whichever holiday you are celebrating, we all try to use this time off to be with family and enjoy each other. So how has social media changed this holiday? Has it changed it for better or worse? Let’s exami...
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By Janette Speyer and Katrina McNeill As an online marketer, there might be no better feeling than putting your content out there and watching it create a buzz. So how do marketers do it? For focus sake, and with the academy awards just around the corner, let’s discuss movie marketing and what one does to market movies successfully online. Find your common ground Online, you can count on people linking with others who are similar to them; they tend to for...
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By Janette Speyer and Katrina McNeill In our modern digital world of smart phones, tablets and people glued to a computer at their desk, conversations are seemingly majority virtual. Connecting to your audience online is now a marketing necessity. Do you know how to start a virtual conversation? (more…)
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