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Tweeting from the Trenches: Use Twitter to Give Your Event that Buzz

12

Sep 2013


Engagement Marketing, Event Marketing, Online Marketing, Twitter, Twitter Marketing, Web Success
1 comment

Tweeting from the Trenches: Use Twitter to Give Your Event that Buzz

By Janette Speyer, Web Success Team –  Are you planning to host an event to promote your services? In today’s digital environment, a solid percentage of almost any audience will be a Twitter user. Our job as an agency is to create conversations and engagement for our brands with the objective of garnering an interest for guest and attendees. In this post I will share some of the techniques we use to “buzz up” your event.   2-Weeks Prior to the Event – Setting the Stage This is t...

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Is Your Blog Growing into a Viable Business? What to Do Next.

03

Sep 2013


Blogs, Business, Content Marketing, Online Marketing
0 comments

Is Your Blog Growing into a Viable Business? What to Do Next.

By Janette Speyer, Web Success Team There are many articles out there advising us on how to manage and run a small blog. However what happens once your blog reaches that next level and you now have a virtual publishing business? In my opinion a blog is no different than a magazine publication that relies on readership, followers and pass along value. Here are a few steps that will get your started: Your Blog Relies on Advertisers Create a program for media buyers that will want to advert...

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What Is the Perception of Your Brand – Socially Speaking?

27

Aug 2013


Branding, Business, Online Marketing, Personal Branding
3 comments

What Is the Perception of Your Brand – Socially Speaking?

Janette Speyer, Web Success Team Sometimes as a brand, you don't have all the answers as to what our audience is actually looking for. As marketers, you already know how to position and target client products and services. Past sales are indicators what your customers are looking for. However, social media responses and interactions always throw us that curve ball. The Brand We Think We Are Let's say we have a brand “Y” and research shows that our users are between ages 34 to 50, have a...

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A New “Breed” of Bloggers Make a Social Marketing Impact

08

Aug 2013


Advertising, Blogs, Branding, Content Marketing, Online Marketing, Social Media, Social Media Marketing
0 comments

A New “Breed” of Bloggers Make a Social Marketing Impact

By Bob Speyer, Web Success Team - We all know the marketing power Mom Bloggers have in promoting brands and influencing consumers. However, flying under the marketing radar are Pet Bloggers who are just now making an impact with marketers whose major focus should be the health and welfare of our pets. Pet owners want to be part of community for their breed and want to be informed about their pet’s health in the areas of nutrition, vaccinations, inclinations, problems and simply how best ...

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