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Why You Should Budget for Mom Bloggers!

By Bob Speyer, Web Success Team –   “Pay to Play”, “You Get What You Pay For”, “Quid Pro Quo”, Nothing in Life Is Free”. I could go on and on with these classic truisms, but the bottom line in social marketing is the price of FREE is going up. We’ve seen it with Facebook and Twitter not far behind in wanting to amortize their platform. Mom Bloggers Are a Force to Be Appreciated. They’ve toiled to build up significant readerships for their blogs, dispensing Dear Abby adv...

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Fill in the Blanks: Advertising & PR today – What would you do if____?

By Janette Speyer, Web Success Team — Corporations today are faced with many decisions in this changing world of advertising and public relations. They have to make daily choices between traveling unchartered land and keeping to the traditional comfort zone. (more…)

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