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BlogWorld & New Media Expo: Highlights & Take-A-Ways

  By Bob Speyer and Janette Speyer, Web Success Team The BlogWorld and New Media Expo took place in Los Angeles on November 3-5. With more than 300 speakers, it was three days filled with non-stop workshops and presentations from online marketing experts on a variety of topics ranging from blogging, New Relationship Marketing, search marketing, social media strategy, SEO and ROI. Here are some of the highlights: (more…)

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Job Search: Facebook vs. LinkedIn

  By Janette Speyer and Alison Brown, Web Success Team Job searches are now mostly done online and rarely do people apply in person anymore. Major job search websites such as monster.com or careerbuilder.com have less impact as social media has transitioned into becoming the front runner for online recruiting. Recruiters are now heavily relying on social media platforms such as LinkedIn and Facebook to locate qualified candidates based on their skills and connections. Since about half...

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Personal Branding, Be Yourself!

  By Bob Speyer and Alison Brown Personal branding has become an important aspect to building your business online. Social media websites such as Facebook, Twitter, and LinkedIn offer ways for people to connect based on their interests and stay updated on the latest news and trends. These websites were initially designed for personal use, though businesses are now using social media to promote their brand as well. Online marketing is now the most popular form of advertising, as well a...

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Think Out-of-the-Box to Reach New Business Prospects

  By Bob Speyer, Web Success Team Traditional ways of finding new business aren’t as effective as they use to be. In today’s business climate, being a little web savvy goes a long way. A great out-of-the-box solution is connecting through social networking sites, such as LinkedIn — where over 65 million users can view your profile and make informed and in control decisions about making contact. The social web is growing in popularity due to the overuse of normal communication c...

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