By Janette Speyer and Katrina McNeill, Web Success Team You may not be aware of this, but your brand is like an old fashioned courtship with your consumers. Your brand is the gentleman, trying hard to woo the lady (the consumer), and the lady is trying to decide if this is the man she will choose to bestow her loyalty. Mr. Brand must show Lady Consumer a unique and special personality if he wants to earn his ladies lasting interest. Brands Are Human A brand has to have a human identity....
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