Posts in 2010

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03

Dec 2010


Branding, Business, Content, Customer Relations, LinkedIn Marketing, Marketing, Online Customer Service, Online Marketing, Personal Branding, Search Engine Marketing, SEO, Web Success
4 comments

Think Out-of-the-Box to Reach New Business Prospects

  By Bob Speyer, Web Success Team Traditional ways of finding new business aren’t as effective as they use to be. In today’s business climate, being a little web savvy goes a long way. A great out-of-the-box solution is connecting through social networking sites, such as LinkedIn — where over 65 million users can view your profile and make informed and in control decisions about making contact. The social web is growing in popularity due to the overuse of normal communication c...

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How to Sell Ice to Virtual Eskimos

02

Dec 2010


Direct Response Websites, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Success
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How to Sell Ice to Virtual Eskimos

  By Bob Speyer, Web Success Team The art of selling in today’s digital workplace has never been easier and never been harder at the same time. That’s definitely a contradiction, but so is Selling Ice to Eskimos. On first inspection, they “obviously” don’t need ice. And it’s a hard, if not impossible sell at best! On closer inspection don’t Eskimos have the same needs and desires that we “southerners” have? We buy things that we don’t need or spend more mon...

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Cyber Monday Sets Cyber Records

30

Nov 2010


Web Success
1 comment

Cyber Monday Sets Cyber Records

 By Kristin Tomlinson, Web Success Team Is it really possible that a simple “click” on a keyboard can single handedly stimulate the economy? Based on the sales, revenue and traffic generated on Cyber Monday 2010, it looks as though this may be the case. Instead of running towards store windows, people ran towards their computer screens in record numbers yesterday, spending an estimated $194.98 per person and drawing an astonishing grand total of 45 billion dollars at the end of the d...

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A Time to Feast on Turkey and Thanksgiving

25

Nov 2010


Web Success
1 comment

A Time to Feast on Turkey and Thanksgiving

  By Kristin Tomlinson, Web Success Team The Holidays are a time where people come from near and far to reconnect, rejuvenate, reflect and rejoice. Thanksgiving is a great way to get back in sync with someone you’ve lost touch with or possibly repair old ties that have previously been severed. It’s a holiday that brings good times, delicious food and expanding waistlines! (more…)

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Integrating Online Reputation Management into Your Social Media Marketing

23

Nov 2010


Online Marketing, Social Media Marketing, Web Success
1 comment

Integrating Online Reputation Management into Your Social Media Marketing

  By Janette Speyer, Web Success Team Online reputation management should be a part of your Social Media Marketing Plan. It’s essential!!! I was talking to a friend that has a very high profile job with a very visible fashion brand. Her company hosted a business event last week and invited all the media to participate. Some industry attendees were dissatisfied with the event and in no less than 24 hours it was splashed all over the Internet. So much for all the expense, the pl...

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