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Why You Should Budget for Mom Bloggers!

By Bob Speyer, Web Success Team –   “Pay to Play”, “You Get What You Pay For”, “Quid Pro Quo”, Nothing in Life Is Free”. I could go on and on with these classic truisms, but the bottom line in social marketing is the price of FREE is going up. We’ve seen it with Facebook and Twitter not far behind in wanting to amortize their platform. Mom Bloggers Are a Force to Be Appreciated. They’ve toiled to build up significant readerships for their blogs, dispensing Dear Abby adv...

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How Twitter Impacts PR

By Bob and Janette Speyer, Web Success Team  –  How would you characterize breaking news? I would define it in 140 characters (or less)! Yep, Twitter is PR’s tip of the spear. I once found out about an earthquake rolling my way in Los Angeles on Twitter before my building started shaking. Seems that it’s faster than Mother Nature, herself! In today’s social media era of instant gratification, breaking news is no longer the domain of journalists and media outlets. Companies are an...

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