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Social Media Marketing — the Main Ingredient at Natural Products Expo West

16

Mar 2012


Blogs, Branding, Business, Conferences, Event Marketing, Facebook Fan Page, Facebook Marketing, Mobile Apps, Mobile Marketing, Online Marketing, Social Media, Social Media Marketing
1 comment

Social Media Marketing — the Main Ingredient at Natural Products Expo West

  By Bob Speyer, Web Success Team The biggest exhibitor and the biggest hit at the Natural Products Expo West at the Anaheim Convention Center March 9-11 didn’t have a booth or push out product. I’m talking about Social Media. It was the main ingredient at the natural foods trade show and kept everybody interconnected – exhibitors, attendees, media, marketers and bloggers. Here are a few examples how Social Media played a major part of the show: (more…)

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Turning a Viral Campaign Nightmare into a Win-Win Situation

13

Mar 2012


Business, Customer Relations, Facebook, Facebook Fan Page, Facebook Marketing, Marketing, Online Marketing, Online Reputation, Social Media, Social Media Marketing
2 comments

Turning a Viral Campaign Nightmare into a Win-Win Situation

  By Bob Speyer, Web Success Team As poet Robert Frost once penned, “The best laid schemes of mice and men often go awry”. This truism is as relevant today as in Frost’s day, particularly when dealing with human nature — and more specifically social media and online marketing promotions. Roll the Dice Online marketing campaigns are like playing Vegas craps with loaded dice. You want them to come up 7s but sometimes you have to make 6 the hard way. In designing and pushing ...

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“Like” or “Unlike” the New Facebook Timeline for Business

01

Mar 2012


Branding, Facebook, Facebook Fan Page, Facebook Marketing, Marketing, Online Marketing, Visual Marketing, Web Success
1 comment

“Like” or “Unlike” the New Facebook Timeline for Business

    By Janette Speyer and Alison Brown The new Facebook timeline is now available for business pages and it is turning the business world upside down. Facebook is now a major player in the online marketing world and the new clean design offers companies the opportunity to create a new branded look for their pages. There are some new features such as the cover photo that  is customizable and a lot more engaging. But not all will be pleased to embrace these new changes. ...

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4 Ways to Improve Search Engine Rankings

12

Jan 2012


Facebook Fan Page, Keywords, Search Engine Optimization, Social Media Marketing, Twitter
4 comments

4 Ways to Improve Search Engine Rankings

  By Bob Speyer – Web Success Team People use search engines everyday to do research, find answers to questions, look up directions and locate products they’re interested in. But why do certain searches show up while others don’t? It has to do with search engine rankings. It’s a complex system and having a top search engine ranking is not something that happens overnight. There are a lot of ways you can improve your rankings, and below are a few tips you can follow in order to...

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The Changing Marketing Landscape of Facebook, Twitter and Google+

14

Dec 2011


Branding, Business, Facebook, Facebook Fan Page, Facebook Marketing, Google Products, Google+ Marketing, Marketing, Online Marketing, Twitter, Twitter Marketing, Web Success
7 comments

The Changing Marketing Landscape of Facebook, Twitter and Google+

By Janette Speyer and Alison Brown, Web Success Team The potential that online marketing has to brand companies and engage a targeted audience is growing exponentially. Social media platforms such as Twitter, Facebook and Google+ have been adapting to this new wave of marketing by rolling out new features that make it easier for marketers to brand their businesses online. (more…)

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