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How to Manage Your Online Reputation through Social Media

    By Janette Leon-Speyer and Alison Brown, Web Success Team Social media interactions can provide your company with a lot of positive reinforcement that can benefit your brand. But along with the good messages, you can get negative feedback as well— it’s just the nature of business. Responding to negative comments on social media platforms can be challenging since they are public forums and the outcomes can be harder to control. But by following just a few key principles...

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Pushing the Limit on Facebook Marketing?

    By Bob Speyer and Ilana Youngheim, Web Success Team Snoop Dogg has rolled out a new service to his fans on his Facebook page and he’s making some bucks too. The rapper launched his  MarketPage on Facebook last Friday, MarketPage is a new program that allows retailers to access their fan base and sell products. The Snooper Market as they are calling it is selling items with the stars name and likeness on it. He is the first to be doing this. (more…)

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