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Branding, Content Marketing, Facebook Marketing, Marketing, Social Media, Social Media Marketing 
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By Bob and Janette Speyer, Web Success Team – It’s easy to create a social buzz for a name bands celebs do it through rabid fans to drive the online interest and the majors like coca-cola do it with smart marketing and trillions of ad dollars. However for the Brand Xs of the world, where most brands struggle to get noticed and break through the clutter of competitors with limited budgets, it is still possible to build the buzz for...
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WebSuccessTeam
Branding, Business, Digital Marketing, Google Products, Marketing, Online Marketing, Visual Marketing
1 comment By Bob Speyer and Katrina McNeill, Web Success Team – We have all become accustomed to a playful or meaningful logo (called the “Google Doodle”) being represented on the Google logo for every holiday. When it comes to Independence Day, starting in2000, there have been some pretty silly ones, and some that are worth remembering. So that’s just what we want to do, remember those that stuck out and how they show the evolution of the “d...
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Written By Janette Speyer and Katrina McNeill If you want to improve your brand’s recognition through social media, you should focus on three key branding elements: Voice and Tone, Logo and Colors. Brand recognition happens when you take these elements into account and keep your branding fundamentals consistent among them. 1. Voice and Tone The style in which your brand communicates with your customers can evoke an emotion; evoking emotion...
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WebSuccessTeam
Advertising, Marketing, Online Marketing, Public Relations, Social Media, Web Success
0 comments By Janette Speyer, Web Success Team — Corporations today are faced with many decisions in this changing world of advertising and public relations. They have to make daily choices between traveling unchartered land and keeping to the traditional comfort zone. (more…)
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WebSuccessTeam
Conferences, Marketing, Mobile Apps, Mobile Marketing, Online Business, Video Marketing, Visual Marketing
1 comment Written By Katrina McNeill and Janette Speyer — In our virtual world, “face-to-face” no longer means in-person meetings. There is a lot of value in putting a face to a voice, as it brings a personal connection which is thought to help build trust. So what virtual alternatives are savvy businessmen and women using in this digital age? Vsnap – The New Communication Messaging Vsnap or YouTube both give you the ability to send a personal...
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Written by Web Success Team Contributor Steve Dwek When it comes to understanding developing technologies most articles tend to start with a technical description that gets glossed over and gradually move towards something less technical so that the reader eventually gets the gist of the message. For API’s – Application Programming Interfaces, this article tackles the subject in a different manner – starting simple and moving complex s...
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