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Recap: Facebook Advertising on #VCBuzz Twitter Chat

06

Nov 2015


Branding, Content, Facebook, Facebook Business Page, Facebook Marketing, Mobile Apps, Mobile Marketing, Web Success
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Recap: Facebook Advertising on #VCBuzz Twitter Chat

I was invited last week to participate in a Twitter Chat with Ann Smarty and Sana Knightly co-founders of Viral Content Buzz and MyBlogGuest. The focus was on Facebook Advertising, brand ambassadors’ roles in viral marketing, and social media brand etiquette. I am sharing some of the questions and my answers. Questions we discussed: Q1: How did you become a social media guru? What’s your career path? A1: Not sure I am a social media ...

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And… You Suddenly Became a SUPERSTAR. What Next!

08

Oct 2015


Business, Social Media, Social Media Marketing, Viral Traffic
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And… You Suddenly Became a SUPERSTAR. What Next!

You had no expectations. You just started your business. You were hoping it would take off. But, not so suddenly! So now what? As a start up, you have so many other things to worry about. Getting investors, managing day-to-day operations, dealing with production and management issues. Then there is marketing… and now social media has made you a Superstar before you had time to blink. With all that you have to do just to get thro...

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Losing Sales to Cart Abandonment — Promote to Increase Conversion

17

Sep 2015


Customer Relations, Online Marketing, Relationship Marketing, Search Engine Optimization, SEO, Social Marketing
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Losing Sales to Cart Abandonment — Promote to Increase Conversion

The Problem: “If you build it, the will come!” — but will they stay and push the submit button. The reality is that the majority of people going to your shopping cart will leave without purchasing. Some may “believe” they will return but don’t always. So what can you do to change shoppers’ behavior to induce them to purchase or contact you to request more information. The Solution: Engage shoppers with on-site promotions to influ...

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How to Prepare Your Client for Changes in Social Media

10

Sep 2015


Business, Facebook Business Page, Facebook Marketing, Social Media Advertising, Social Media Marketing
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How to Prepare Your Client for Changes in Social Media

A friend asked me yesterday at a dinner party, “What do you do for business today?” When I looked surprised she quipped: “With all due respect, I never know your business. It morphs every time I talk to you”…and she is right! We started the social media branch of our company when Facebook “grew-up” and opened its doors to the over 20-year-olds. We saw an opportunity with new age advertising and jumped on the bandwagon. Since then...

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How I Use Flipboard to Prepare for a Product Launch

11

Aug 2015


Branding, Business, Flipboard Marketing, Marketing
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How I Use Flipboard to Prepare for a Product Launch

I have been using Flipboard for over 8 years. The more I use it, the more I find hidden treasures with this powerful app. As a social marketer for many natural product brands, I work very closely with sales and marketing teams. During our meetings, a common theme always rears its needy head — finding enough content for marketing, sales, social media and presentations. I have found this powerful app to be a great way to create marketing mater...

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