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How I Organically Built My Instagram Profile

07

Jul 2015


Branding, Content Marketing, Engagement Marketing, images, Instagram Marketing, Personal Branding, Social Marketing, Social Media
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How I Organically Built My Instagram Profile

One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy. Getting followers that are relevant and interested in your product is an art. A planned strategy is required to get the best results. How Did I Do this? I started by creating a profile on Instagram in 2011 and I added lots of varied content to ...

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How to Turn Your Facebook Page into a Sales Hub

10

Jun 2015


Facebook Business Page, Facebook Marketing, Online Marketing, Small Business, Social Marketing, Social Media, Social Sales
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How to Turn Your Facebook Page into a Sales Hub

Facebook Pages have morphed from a purely social platform into a powerful sales and marketing hub for brands to promote their products to captive targeted consumers. Best yet, small to medium sized businesses and entrepreneurs can run an affordable storefront from their branded pages. It’s no longer about posting content on your page and hoping you can get the engagement and traffic to your website to sell your products. Today, with a robus...

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Transforming a Holiday in Nepal to Aid Nepali Earthquake Victims.

14

May 2015


Non Profit Marketing, Web Success
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Transforming a Holiday in Nepal to Aid Nepali Earthquake Victims.

My daughter Alyse and her partner Tiago were visiting Nepal on holiday when the 7.8 earthquake struck on April 25th. Fortunately they were a safe distance from the damaged areas. Once they saw the tragedy unfolding, both felt compelled to stay in Nepal and join the relief efforts. They have been raising money to purchase much needed supplies, organizing relief efforts and going to remote villages to deliver survival items such as desperately n...

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Interpreting Digital ROI to Manage Expectations

14

Apr 2015


Advertising, Branding, Business, Digital Marketing, Marketing, Online Business, Online Marketing, Public Relations
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Interpreting Digital ROI to Manage Expectations

Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers or viewers. The company’s marketing department calculated ROI and shared the campaign results. There was only that one standard practice; ...

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Creating Original Content for a Branded Flipboard Magazine

05

Mar 2015


Article Marketing, Branding, Business, Content Marketing
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Creating Original Content for a Branded Flipboard Magazine

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard. As more people consume information on handheld devices. Many brands want to take advantage of this phenomenon and are looking for ways to promote their business.  Flipboard’s digital magazine creating application offers a great alternative to that company brochure. You also h...

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