Reputation Management

How to Build Online Trust through Reviews from Your Social Media Community

  By Janette Speyer and Alison Brown Building online trust is critical for an online business. Since your customers don’t often get to meet you face-to-face, in order to sell your products and services you have to build trust and confidence through your online voice instead. (more…)

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Tweeting Your Way To Better Customer Service

  By Bob Speyer and Alison Brown – Web Success Team Due to the “instant” attribute of Twitter updates, many businesses are using this platform to improve customer service and manage their online reputation since inquiries can be responded to immediately. By opening communication channels, Twitter can assist small businesses in maintaining positive relationships with clients while also promoting your brand. Twitter is revolutionizing the way that information is transmitted. It...

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Drafting Your Company’s Social Media Policy

  By Justin Delos Reyes - Web Success Team Social media statistics show that more people are registering on sites like Facebook and Twitter every day. According to Econsultancy, Twitter has 175 million registered users, Facebook has 640 million registered users, and there are 100 million professionals registered on LinkedIn. The chances of your employees being active on these sites are relatively high when you consider the statistics. Although they may be active on social media, it do...

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