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By Janette Speyer and Katrina McNeill, Web Success Team Five years ago, all you had to do to show you were a success in social media was deliver a certain quantity of Facebook likes or Twitter followers. Those investing in social media are no longer satisfied with the standard metrics of success. That’s why marketers need to be aware of the trends in success measurement and get on board with utilizing them. (more…)
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4 comments By Janette Speyer and Ilana Youngheim, Web Success Team The days of just sitting in your office are over. For you professional business people you have to put yourself out there…on social media that is. CEO’s are getting out from behind their office walls and into the social media world. Get out there and meet your customer and get to know them. Use your CEO status to inspire and motivate. (more…)
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By Janette Speyer and Alison Brown Building online trust is critical for an online business. Since your customers don’t often get to meet you face-to-face, in order to sell your products and services you have to build trust and confidence through your online voice instead. (more…)
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By Bob Speyer and Alison Brown – Web Success Team Due to the “instant” attribute of Twitter updates, many businesses are using this platform to improve customer service and manage their online reputation since inquiries can be responded to immediately. By opening communication channels, Twitter can assist small businesses in maintaining positive relationships with clients while also promoting your brand. Twitter is revolutionizing the way that information is transmitted. It...
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By Justin Delos Reyes - Web Success Team Social media statistics show that more people are registering on sites like Facebook and Twitter every day. According to Econsultancy, Twitter has 175 million registered users, Facebook has 640 million registered users, and there are 100 million professionals registered on LinkedIn. The chances of your employees being active on these sites are relatively high when you consider the statistics. Although they may be active on social media, it do...
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