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By Bob Speyer and Janette Speyer, Web Success Team The BlogWorld and New Media Expo took place in Los Angeles on November 3-5. With more than 300 speakers, it was three days filled with non-stop workshops and presentations from online marketing experts on a variety of topics ranging from blogging, New Relationship Marketing, search marketing, social media strategy, SEO and ROI. Here are some of the highlights: (more…)
read moreBy Janette Speyer and Alison Brown, Web Success Team The Web Success Team follows a wide variety of online marketing experts so we thought that we would create an annual summary of those that we like the best or highly recommend. Every category from SEO to content curation and social media all have an expert or platform that can help you stay organized or teach you about cutting-edge, innovative techniques. With so many talented people and platforms to choose from it was a difficult...
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By Bob Speyer and Janette Speyer, Web Success Team We all want our websites to be ranked higher on Google and be more visible — but we have to balance out how much effort to put into SEO without destroying the user experience. SEO is imperative for your website to get searched on the major search engines but its overuse can also hurt your website. The search engines will select the most relevant websites offered to users through keyword searches. SEO’s purpose is, in part, determ...
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Bob Speyer and Alison Brown, Web Success Team Generating leads is the most important reason to blog and use social media, but using online marketing to promote your business only works if you take advantage of all the tools available. Writing blog articles, circulating them, and being active on social media platforms are all ways to build brand awareness, but when it comes to blogging, it’s important that you are aware of how to increase your ROI. (more…)
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By Bob Speyer and Alison Brown – Web Success Team No one wants to lose sales or lead opportunities once a prospective customer lands on your website. If you have broken links or error pages, visitors may downgrade your website and leave. Your site may also need a search engine optimization (SEO) overhaul. When viewers see a 404 error page, this is your opportunity to turn a negative into a positive. One marketing tip that is often overlooked is the promotional use of the 404 er...
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