Home → SEO
By Janette Speyer, Web Success Team Is it so much different than a Traditional Advertising Agency? If you were to hire a "social media company" or an " SEO guy" would you know what you are hiring? I have worked in advertising for many decades and I have seen changes come and go but when I drill down to basics it all looks the same to me. (more…)
read more
By Bob Speyer, Web Success Team 2012 has just launched and it’s time to exercise our digital marketing muscles for our clients. In order to achieve the best possible results for them we have found that organizing and coordinating their previous online marketing efforts is the first order of business. Sometimes, it is more than just a Spring cleaning, rather more on the order of a redirect or facelift. (more…)
read more
By Bob Speyer, Web Success Team Keywords are like Super Glue. They are the fuel for search engines and connect you to your potential customers. Selecting the right keywords can make all the difference in whether you are found in search. Therefore, keyword research is the foundation of any online marketing strategy. And keyword selection can be divided into Selection and Priority: (more…)
read more
By Janette Speyer and AlisonBrown, Web Success Team With 2012 just around the corner, online marketing predictions are becoming more identifiable. In a world where technology becomes more advanced everyday, online marketing also follows suit and evolves quickly in order to adapt. In 2011, many changes took place such as Google entering the social media world with Google+ and the revamped Google Reader, the introduction of a new iPhone, and the increased reliance on Facebook and Twit...
read more
By Bob Speyer and Janette Leon-Speyer, Web Success Team The lines have become blurred from traditional SEO to what I call SEO on “steroids”. The fuel that drives the traditional SEO engine is still relevant, from keyword-rich website content, code to content ratio and optimization, to being Google compliant. However, today search engines are paying increasing attention to an online social activity. Consistent social engagement indicates that a website is an active participant in...
read more
