Web Success Team Blog


How we use Instagram and Snapchat in our Marketing Strategy ​

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences. Instagram Most of our clients are B2C, so this app was an ideal fit. Instagram is visual, appealing and simple. We have been advertising on Instagram for the better part of a year. We have found that the app gets us far more exposure than any other platform. Since it's visual we are able to “tell...

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Social Selling. What Is it Anyway?

“According to Wikipedia: Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” Imagine this scenario: It’s shopping time and you are off to the mall. You don’t have a particular need in mind, just browsing for some retail therapy. You stop at your favorite retail...

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Here is what happens in an Internet second!

Have you ever wondered what happens every second on the Internet? Here are a few fun statistics: About 46.1% of the world is online, which is about 3.4 billion people. In 1998, Google was only serving 10,000 search queries each day. 2,177 calls made via Skype 54,907 Google searches 7,252 tweets 125,406 YouTube video views 2,501,018 emails sent 729 photos to Instagram 20,000 people on Facebook + 5 new accounts ...

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Refining Your Sales Pitch with A Flipboard Magazine!

As I was going over a monthly report with a client, I suggested that they take a closer look at the hot new app: Flipboard. “I only have one question for you?” he said. “How can I use this “Flipboard Magazine” to sell my products and services?” The short answer is Flipboard is so versatile, you can even use it to fix the kitchen sink! The long answer… it’s a powerful selling tool. Surprisingly, many of my clients feel more...

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Traditional and Digital Marketing — the “Social” Divide

I had the pleasure of participating in a Blab chat (#socialchat) with top media influencers Andreea Cojocariu, Alan K’Nect and Michelle Stinson Ross. We discussed the “Marketing of Now: Traditional and Digital Marketing." Social has been around for the better part of 10 years now. But are we any closer to integrating traditional and digital marketing for seamless results? In my opinion there still is a gap between traditional and digita...

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It’s a Small World, Let’s Stay “Remotely” Connected

I am sitting in an airport lounge. My plane is about to leave and I pull out my phone to send a quick text and to check my email. I look up and scan the room. I notice that I am not alone. Everyone here is on some sort of a handheld device trying to stay connected and working hard. Today’s reality is that most people now can travel and never leave their desk. The 9 to 5 job is no longer the case. This makes for an interesting world. Once tha...

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