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10 Creative Content Ideas for Social Media Marketing

Everyone gets writer’s block from time to time. It’s easy to get stuck and run out of ideas about what topics to write. If more content means more business, then you want to avoid getting stuck! One way to do this is to make a checklist of content ideas that can help you be more effective. (more…)

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Simple Tricks to Get Flipboard Traffic to Your Website

Everyone can use more website traffic! I am often asked about Flipboard traffic these days. The number one question is “How do I get traffic from Flipboard to my website?” In the past 5 years, I’ve been doing some experimenting and discovery and I’m finding that Flipboard is a powerhouse when it comes to sending traffic to your website. Both B2B and B2C companies can benefit. In this article, I’d like to sh...

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Let’s Talk About Something Different – Flipboard ROI

Let’s face it - we all need to market our businesses and to stand out from the noise. Everywhere you turn there is saturation and overload. How on earth are you going to be seen? It’s time to explore Flipboard’s ROI. Try something different, try Flipboard! Flipboard is a digital magazine that emulates a traditional publication. The app curates from the web and organizes articles by topics. It offers a pleasant easy reading experienc...

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Does Your Brand Have a Personality?

You hear so much about storytelling. But how do you tell a brand’s story and does anyone even care? More than ever, marketers need to focus on content to tell a story that not only captures the essence of a brand but helps you stand out above the noise. Ask yourself these questions: 1. What is your brand's personality? Sounds weird that a brand has a personality. But when you write about the usefulness of your products, certain char...

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Live Streamers Are the New Brand Influencers!

By Janette Speyer Want to get your brand in front of a new audience? Podcasters, Webcasters and Live Streamers are your answer! They are the 2018 influencers. There is so much noise all over the Internet and brands are struggling to stand out above the crowded space. Part of my job is to look for alternative sources to offer my clients. I have been tracking a few web shows for quite some time now. These newcomers have grassroots shows with au...

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How to Leverage Flipboard Magazines to Generate Leads

By Janette Speyer – Have you tried a Flipboard magazine to generate leads? As a business owner, you probably have a collection of leads that you will get to “sometime.” You also have active social media profiles and belong to many professional groups. Yet, you can’t make that transition from a lead to a conversion. Why? You are running a business and there is only so much you can do in a 24-hour day. You have other priorities like ge...

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