An Effective Use of Flipboard – Using the App as a Blog

16

Jun 2017


Article Marketing, Blogs, Branding, Content, Flipboard, Flipboard Magazines, Flipboard Marketing, Influencer Marketing
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An Effective Use of Flipboard – Using the App as a Blog

By Janette Speyer – Have you used Flipboard for blogging? Are you an influencer? Then, this article is for you. As many of you already know, I have been using this app for quite some time. — Mostly for curating articles and for branding client products. I am perpetually looking for new ways to make marketing more interesting.  So, I am trying the app as a blogging tool. I must clarify one thing first. Flipboard is not designed as WordPress or Medium application. It is more of a cur...

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Freedom of Expression Should NOT Get You killed!

12

Jan 2015


Blogs, Diversity, Personal Branding
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Freedom of Expression Should NOT Get You killed!

By, Janette Speyer I am not a journalist. I run a business and subsequently with a weekly blog. I usually stay away from controversial topics. But today, tomorrow and always “I am Charlie!” In the wake of the attack on the French weekly magazine Charlie Hebdo, I felt compelled to write this post. I just recently returned from Paris, “the city of lights”, a couple of weeks ago and was stunned to read about the murders. The very essence of our freedom was compromised and I thought...

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How I Overcame My Greatest Fear!

01

Oct 2014


Blogs, Content
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How I Overcame My Greatest Fear!

By Janette Speyer – We all have fears – some tangible while others are more mental. It has been said that a fear of public speaking ranks and a fear of heights rank highest. Overcoming one’s fears or making them more manageable is important as we move through life, school, work and relationships. My personal Waterloo Writing! I have no problem expressing myself in meetings, but confronting the written word was a pleasure I avoided. Whenever I reached for the keyboard to start crafting...

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Social Media has opened our appetite.

30

Jul 2014


Blogs, Branding, Content, Facebook, Instagram Marketing, Social Media, Twitter
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Social Media has opened our appetite.

By Janette Speyer, Web Success Team – Eating has taken on a whole new meaning since the popularity of social media and the explosion of smartphone usage. I remember when food was simply something I ate and when full, I was never tempted to think about it or eat more! It was a time when junk food tasted great and cooking was what your mother did. I, of course, didn’t have time to cook, I was working! That is what pizza and Mac and cheese were for – quick, easy and filling! No so today...

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In Moms We Trust – Strategic Marketing Via Bloggers

20

Feb 2014


Blogs, Branding, Business, Content, Content Marketing, Marketing, Social Media
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In Moms We Trust – Strategic Marketing Via Bloggers

By Janette Speyer ––  Do you work with bloggers? Are you not quite sure they are a fit for your company? Many of our clients have an initial knee jerk reaction to the term “Mom Blogger.” We tell them all that it’s only a matter of time before they too will jump on the bandwagon. By ignoring this powerful marketing avenue you are loosing a huge opportunity to build viral impressions for your brand. Make no mistake and do NOT undermine a #MomBlogger, they are entrepreneurs, busine...

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