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YES! Your Brand Should Be on Snapchat! Here’s Why

07

Feb 2017


Branding, Business, Communication, Content Marketing, Geo-Social Media, Influencer Marketing, Marketing, Mobile Marketing, Snapchat Marketing, Social Media Marketing, Social Sales
0 comments

YES! Your Brand Should Be on Snapchat! Here’s Why

Why would you even consider putting your time and effort into an app like Snapchat that You don’t get it, You feel it’s a kid’s thing, You think it only lasts a few seconds and then it’s gone forever? Snapchat is a real stickling point for most businesses, especially if you are spending big money to get your brands viewed. We are wired to think that our message is evergreen on other advertising mediums. In traditional media, you post information that will propagate the bran...

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Conversations with Chatbots

06

Jan 2017


Artificial Intelligence, Augmented Reality, Business, Communication, Customer Relations, Digital Marketing, Engagement Marketing, Internet, IoT, Lead Generation, Mobile Apps, Mobile Marketing, Mobile Shopping, Relationship Marketing
3 comments

Conversations with Chatbots

Why would I spend my time talking to a robot? As a marketer, I am always looking for ways to ease my daily tasks. In the midst of researching a project, I stumbled on a little Chatbot called Growthbot. He introduced himself as a friendly marketing bot willing to answer my marketing questions. I promptly installed him on my Slack channel and put him to work. Before I begin, let me tell you what Chatbots are. Chatbots are artificial intelligence computer programs used via a mobile ...

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How we use Instagram and Snapchat in our Marketing Strategy ​

08

Nov 2016


Advertising, Branding, Business, Content Marketing, Instagram Ads, Instagram Marketing, Mobile Marketing, Online Marketing, Social Media, Social Media Advertising, Social Media Marketing
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How we use Instagram and Snapchat in our Marketing Strategy ​

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences. Instagram Most of our clients are B2C, so this app was an ideal fit. Instagram is visual, appealing and simple. We have been advertising on Instagram for the better part of a year. We have found that the app gets us far more exposure than any other platform. Since it's visual we are able to “tell the story” in a compelling way. Here is what we...

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Traditional and Digital Marketing — the “Social” Divide

29

May 2016


Advertising, Digital Marketing, Flipboard, Marketing, Mobile Marketing, Offline Marketing, Social Marketing, Social Media Marketing, Social Sales, Traditional Marketing
2 comments

Traditional and Digital Marketing — the “Social” Divide

I had the pleasure of participating in a Blab chat (#socialchat) with top media influencers Andreea Cojocariu, Alan K’Nect and Michelle Stinson Ross. We discussed the “Marketing of Now: Traditional and Digital Marketing." Social has been around for the better part of 10 years now. But are we any closer to integrating traditional and digital marketing for seamless results? In my opinion there still is a gap between traditional and digital marketing with one of the main reasons being fin...

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23901 Calabasas Road
Suite 1025​
Calabasas, CA 91302
818.222.9092​
Skype: Websuccess

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