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4 comments By Janette Speyer and Ilana Youngheim, Web Success Team The days of just sitting in your office are over. For you professional business people you have to put yourself out there…on social media that is. CEO’s are getting out from behind their office walls and into the social media world. Get out there and meet your customer and get to know them. Use your CEO status to inspire and motivate. (more…)
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By Bob Speyer, Web Success Team As poet Robert Frost once penned, “The best laid schemes of mice and men often go awry”. This truism is as relevant today as in Frost’s day, particularly when dealing with human nature — and more specifically social media and online marketing promotions. Roll the Dice Online marketing campaigns are like playing Vegas craps with loaded dice. You want them to come up 7s but sometimes you have to make 6 the hard way. In designing and pushing ...
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By Bob Speyer – Web Success Team How can you maximize the effectiveness of your email campaigns? How can you avoid being considered spam, being blacklisted or damage your reputation with clients and prospects? Today’s email climate has changed dramatically from batch and blast. Below is a list of ten essential tips to keep your email campaigns performing with a high degree of success. (more…)
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By Justin Delos Reyes and Janette Speyer - Web Success Team Charisma is defined by Merriam-Webster as “a special magnetic charm or appeal.” Entertainers have it. Politicians have it. But did you know your brand can exude that same type of charisma through social media? (more…)
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12
Apr 2012
How to Manage Your Online Reputation through Social Media
By Janette Leon-Speyer and Alison Brown, Web Success Team Social media interactions can provide your company with a lot of positive reinforcement that can benefit your brand. But along with the good messages, you can get negative feedback as well— it’s just the nature of business. Responding to negative comments on social media platforms can be challenging since they are public forums and the outcomes can be harder to control. But by following just a few key principles...
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