Personal Branding

How I Organically Built My Instagram Profile

One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy. Getting followers that are relevant and interested in your product is an art. A planned strategy is required to get the best results. How Did I Do this? I started by creating a profile on Instagram in 2011 and I added lots of varied content to see what garnered interest and by whom. Once the ...

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Freedom of Expression Should NOT Get You killed!

By, Janette Speyer I am not a journalist. I run a business and subsequently with a weekly blog. I usually stay away from controversial topics. But today, tomorrow and always “I am Charlie!” In the wake of the attack on the French weekly magazine Charlie Hebdo, I felt compelled to write this post. I just recently returned from Paris, “the city of lights”, a couple of weeks ago and was stunned to read about the murders. The very essence of our freedom was compromised and I thought...

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What Is the Perception of Your Brand – Socially Speaking?

Janette Speyer, Web Success Team Sometimes as a brand, you don't have all the answers as to what our audience is actually looking for. As marketers, you already know how to position and target client products and services. Past sales are indicators what your customers are looking for. However, social media responses and interactions always throw us that curve ball. The Brand We Think We Are Let's say we have a brand “Y” and research shows that our users are between ages 34 to 50, have a...

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Vine – The Newest in Social Media Evolution

By Eric Pangburn We all know that social media is quickly becoming the advertising medium of today’s fast-paced, tech savvy world, right? Now what if I told you that you could “say” everything you have ever wanted to say (and more!) to your horde of Facebook followers and your loyal Tweeters, without actually saying a word? I bet you would want to jump at a chance like that. I know I would! Well, now we can … Thanks to Vine, that is. Using Vine for personal use A rapidly changin...

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