Home → Search Engine Marketing
By Janette Speyer and Katrina McNeill The exhibition hall opens today at Pubcon and Web Success Team will be in attendance for their fifth year at this leading expo in search and social media. In attendance will be many of the leaders in digital marketing who will be sharing their latest insights (and some announcements) and you can bet there will be a lot of networking. (more…)
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By Janette Speyer and Alison Brown, Web Success Team SEO, or Search Engine Optimization, improves the visibility of a website online. Good SEO performance means that your site will be receiving a lot of traffic because it’s showing up in search engines when people look up specific words or phrases that relate to your site. Unless you have the benefit of already has a well-established brand that’s been around for quite some time, your site will mostly re...
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By Janette Speyer, Web Success Team Is it so much different than a Traditional Advertising Agency? If you were to hire a "social media company" or an " SEO guy" would you know what you are hiring? I have worked in advertising for many decades and I have seen changes come and go but when I drill down to basics it all looks the same to me. (more…)
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By Janette Speyer and Alison Brown, Web Success Team The Internet is about to change. Are you ready for the switch? ICANN, the Internet Corporation of Assigned Names and Numbers, has been working on a domain overhaul that will allow you to have a Top-Level Domain (gTLD) that uses a .yourbrand extension instead of .com, .net or .org. This change has the potential to open the door for endless online branding possibilities. For Coca Cola, they can purchase the extension .coke and the...
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23
Aug 2012
Get The Marketing Edge With WordPress SEO Plugins
By Janette Leon-Speyer & Katrina Mcneill, Web Success Team WordPress itself, without any plugins, has SEO functions, but you aren’t going to capture that top search result without giving yourself an extra edge. That’s why SEO Plugins are critical to a truly successful Search Engine Optimization plan. (more…)
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