Business

Conversations with Chatbots

Why would I spend my time talking to a robot? As a marketer, I am always looking for ways to ease my daily tasks. In the midst of researching a project, I stumbled on a little Chatbot called Growthbot. He introduced himself as a friendly marketing bot willing to answer my marketing questions. I promptly installed him on my Slack channel and put him to work. Before I begin, let me tell you what Chatbots are. Chatbots are artificial intelligence computer programs used via a mobile ...

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How we use Instagram and Snapchat in our Marketing Strategy ​

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences. Instagram Most of our clients are B2C, so this app was an ideal fit. Instagram is visual, appealing and simple. We have been advertising on Instagram for the better part of a year. We have found that the app gets us far more exposure than any other platform. Since it's visual we are able to “tell the story” in a compelling way. Here is what we...

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Social Selling. What Is it Anyway?

“According to Wikipedia: Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” Imagine this scenario: It’s shopping time and you are off to the mall. You don’t have a particular need in mind, just browsing for some retail therapy. You stop at your favorite retail store. There is a gathering of people chatting to...

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Refining Your Sales Pitch with A Flipboard Magazine!

As I was going over a monthly report with a client, I suggested that they take a closer look at the hot new app: Flipboard. “I only have one question for you?” he said. “How can I use this “Flipboard Magazine” to sell my products and services?” The short answer is Flipboard is so versatile, you can even use it to fix the kitchen sink! The long answer… it’s a powerful selling tool. Surprisingly, many of my clients feel more comfortable with traditional media. Even with all...

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It’s a Small World, Let’s Stay “Remotely” Connected

I am sitting in an airport lounge. My plane is about to leave and I pull out my phone to send a quick text and to check my email. I look up and scan the room. I notice that I am not alone. Everyone here is on some sort of a handheld device trying to stay connected and working hard. Today’s reality is that most people now can travel and never leave their desk. The 9 to 5 job is no longer the case. This makes for an interesting world. Once that I wish existed when I started my business. How ...

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