By Janette Leon-Speyer and Ilana Youngheim, Web Success Team Have you logged into Facebook or Twitter today? If you haven’t yet, I’m sure you will. So many of us spend so much time on our social networks. We are talking to our friends, looking at our favorite products and event talking to companies. Social media is essential to how we communicate on a daily basic now.  How does this affect the approach of businesses? Social media is essentially used for marketing and for branding. It�...