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Black Friday & Cyber Monday – Get Social and Sell!

  By Janette Speyer and Alison Brown, Web Success Team With the holidays soon approaching, everyone is gearing up for the biggest shopping weekend of the year. Black Friday, the day after Thanksgiving, offers lucrative savings to entice people to hit the stores and buy gifts for Christmas or other holidays. Cyber Monday has also become increasingly popular since people can find what they need all with the clicks of a few buttons. Online marketing has been playing an integral role in t...

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Keeping Up with the Kardashians’ Personal Branding

  By Janette Speyer and Alison Brown, Web Success Team What is a Kardashian? Where did the brand come from? The most popular Twitter searches for the Calabasas, California area are believe it or not: "where do the kardashians live" and "dash". The Kardashian brand, however, has not always been a multi-million dollar enterprise. The family used to be fairly ordinary, other than the father, Robert Kardashian, who was an attorney for OJ Simpson. It wasn’t until several years ago, when...

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BlogWorld & New Media Expo: Highlights & Take-A-Ways

  By Bob Speyer and Janette Speyer, Web Success Team The BlogWorld and New Media Expo took place in Los Angeles on November 3-5. With more than 300 speakers, it was three days filled with non-stop workshops and presentations from online marketing experts on a variety of topics ranging from blogging, New Relationship Marketing, search marketing, social media strategy, SEO and ROI. Here are some of the highlights: (more…)

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Web Success Team’s 16 Online Marketing Recommendations

  By Janette Speyer and Alison Brown, Web Success Team The Web Success Team follows a wide variety of online marketing experts so we thought that we would create an annual summary of those that we like the best or highly recommend. Every category from SEO to content curation and social media all have an expert or platform that can help you stay organized or teach you about cutting-edge, innovative techniques. With so many talented people and platforms to choose from it was a difficult...

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