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By Janette Speyer and Katrina McNeill The exhibition hall opens today at Pubcon and Web Success Team will be in attendance for their fifth year at this leading expo in search and social media. In attendance will be many of the leaders in digital marketing who will be sharing their latest insights (and some announcements) and you can bet there will be a lot of networking. (more…)
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WebSuccessTeam 
Branding, Business, Content, Customer Relations, Digital Marketing, Engagement Marketing, Internet, LinkedIn Marketing, Marketing, Offline Marketing, Online Marketing, Online Reputation, Personal Branding, Realtionship Marketing, Social Engagement, Social Media, Social Media Marketing, Web Success 
2 comments By Janette Speyer and Katrina McNeill, Web Success Team LinkedIn added a whole bunch of new features to their company pages. There are upgrades for page branding and other features that should promote smoother networking. What are these updates and how will they benefit the business owner? (more…)
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WebSuccessTeam
Branding, Content, Digital Marketing, Engagement Marketing, Facebook, Facebook Fan Page, Facebook Marketing, Internet, Lead Generation, Marketing, Online Business, Online Marketing, Online Reputation, Project Management, Reputation Management, Social Engagement, Social Media, Social Media Marketing, Web Success
2 comments By Janette Speyer and Alison Brown, Web Success Team If you’ve noticed a recent drop-off in Facebook posts by some of your favorite companies, you’re not alone. Facebook was accused of changing its algorithm so that posts by brands don’t show up as frequently in newsfeeds. As of October 3, two social media executives went on record stating that a change was in the works, which would drastically decrease the organic reach of each post for companies with larg...
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WebSuccessTeam
Branding, Business, Content, Customer Relations, Digital Marketing, Engagement Marketing, Facebook, Facebook Marketing, Internet, Marketing, Online Business, Online Customer Service, Online Marketing, Online Reputation, Personal Branding, Relationship Marketing, Reputation Management, Social Engagement, Social Media, Social Media Marketing, Twitter, Web Success
4 comments By Janette Speyer and Katrina McNeill, Web Success Team You may not be aware of this, but your brand is like an old fashioned courtship with your consumers. Your brand is the gentleman, trying hard to woo the lady (the consumer), and the lady is trying to decide if this is the man she will choose to bestow her loyalty. Mr. Brand must show Lady Consumer a unique and special personality if he wants to earn his ladies lasting interest. Brands Are Human A brand has to have a human identity....
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By Janette Speyer and Katrina McNeill, Web Success Team Last Presidential election, we saw the value of social media come through for President Barack Obama. Founder of the Huffington Post, Ariana Huffington even stated that, "Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee." This election year we will see a growing usage of social media as candidates invest more and...
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