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By Janette Speyer and Katrina McNeill ~ Web Success Team You have many avenues for generating leads; trade shows, webinars, your website and social media (just to name a few). However, without properly setting up and utilizing a Customer Relations Management (CRM) tool – your sales leads could be slipping through the cracks. (more…)
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WebSuccessTeam 
Branding, Content, Digital Marketing, Engagement Marketing, Facebook, Facebook Fan Page, Facebook Marketing, Internet, Lead Generation, Marketing, Online Business, Online Marketing, Online Reputation, Project Management, Reputation Management, Social Engagement, Social Media, Social Media Marketing, Web Success 
2 comments By Janette Speyer and Alison Brown, Web Success Team If you’ve noticed a recent drop-off in Facebook posts by some of your favorite companies, you’re not alone. Facebook was accused of changing its algorithm so that posts by brands don’t show up as frequently in newsfeeds. As of October 3, two social media executives went on record stating that a change was in the works, which would drastically decrease the organic reach of each post for companies with larg...
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By Alison Brown and Katrina McNeill, Web Success Team A few weeks ago we discussed the online marketing trends for 2013; now we are going to bring offline marketing into the mix. Let’s analyze trends, identify areas where your marketing strategy can be improved upon, and integrate your offline marketing to make sure that next year’s plan is even better than the last. (more…)
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By Janette Speyer and Katrina McNeill, Web Success Team Five years ago, all you had to do to show you were a success in social media was deliver a certain quantity of Facebook likes or Twitter followers. Those investing in social media are no longer satisfied with the standard metrics of success. That’s why marketers need to be aware of the trends in success measurement and get on board with utilizing them. (more…)
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WebSuccessTeam
Branding, Business, Content, Customer Relations, Digital Marketing, Engagement Marketing, Facebook, Facebook Marketing, Lead Generation, LinkedIn Marketing, Marketing, Online Business, Online Customer Service, Online Marketing, Personal Branding, Relationship Marketing, Social Engagement, Social Media, Social Media Marketing, Twitter, Twitter Marketing, Web Success
2 comments By Alison Brown, Web Success Team It’s a common misconception that social media marketing is only for consumer-based companies. When most people think of social media marketing, they usually think of using Facebook or Twitter to converse with customers and promote their products. However, if you are a business-to-business company, you can also use social media to generate leads and converse with customers, your strategy will just be a little different. One study conducte...
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