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Flipboard: A New Way to Flip that Marketing Switch for Visual Impact

08

Aug 2017


Content, images, Mobile Marketing, Online Marketing
2 comments

Flipboard: A New Way to Flip that Marketing Switch for Visual Impact

This article was written in 2013 after I created my first Flipboard magazine. Here is an updated version of this article to include some of the new features. By Bob and Janette Speyer – Marketing Fact: We are sensory creatures who respond to visual stimulation. Words can fill in the gaps, but “Diamonds Are Forever!”   Flipboard is the latest innovative marketing tool. It does just what the name implies. It is engaging and you can’t stop yourself from “thumbing” thro...

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Welcome to #FlipBizChat

14

Jul 2017


Article Marketing, Blogs, Branding, Business, Communication, Content, Customer Relations, Digital Marketing, Event Marketing, Flipboard, Flipboard Magazines, Flipboard Marketing, Influencer Marketing, Marketing, Mobile Apps, Mobile Marketing, nonprofit, Online Business, Online Marketing
0 comments

Welcome to #FlipBizChat

Do you love Flipboard? We do! Tawanna Browne Smith and I have teamed up to bring you #FlipBizChat — a fun and informative get-together on Twitter to explore creative ways to use this powerful app for your business and for your clients. There is an overwhelming amount of information on the Internet! Flipboard can organize your information, power up your business to reach more consumers, increase brand awareness and drive sales to their online channels! Let's build a community of ...

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Flipboard Magazine Tips to Build Brand Awareness & Drive Sales!

24

May 2017


Branding, Business, Content, Flipboard, Flipboard Magazines, Flipboard Marketing, Influencer Marketing, Lead Generation, Marketing, Mobile Marketing, Online Marketing, Personal Branding, Small Business, Social Marketing
3 comments

Flipboard Magazine Tips to Build Brand Awareness & Drive Sales!

Note: As many of you already know, I am an avid Flipboard fan. I believe the app can revolutionize the way we sell and view brands online. Still, many people have not yet heard of a Flipboard Magazine!!! In the next few articles, I will show you how I use this powerful app for all aspects of your business. Our company adopted the app in 2014 and has been using it to market our client’s products and services. For those of you getting started, you can find a tour of the app in this magazine:...

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Why Should Influencers Promote Your Brand?

08

Dec 2016


Content Marketing, Influencer Marketing, Marketing, Offline Marketing, Online Marketing
4 comments

Why Should Influencers Promote Your Brand?

Influencers are fast becoming the “it girls and boys” of advertising agencies everywhere. In today’s market, the first thing a brand wants to know is which top influencers can make products and services go viral. It's every brand’s dream to have loyal followers that recommend, share and post for the love of the brand and not for payment. So how can you achieve this? Being both an agency and an influencer gives me a good view from both sides of the fence. Here’s an inside lo...

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How we use Instagram and Snapchat in our Marketing Strategy ​

08

Nov 2016


Advertising, Branding, Business, Content Marketing, Instagram Ads, Instagram Marketing, Mobile Marketing, Online Marketing, Social Media, Social Media Advertising, Social Media Marketing
0 comments

How we use Instagram and Snapchat in our Marketing Strategy ​

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences. Instagram Most of our clients are B2C, so this app was an ideal fit. Instagram is visual, appealing and simple. We have been advertising on Instagram for the better part of a year. We have found that the app gets us far more exposure than any other platform. Since it's visual we are able to “tell the story” in a compelling way. Here is what we...

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