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How Twitter Impacts PR

By Bob and Janette Speyer, Web Success Team  –  How would you characterize breaking news? I would define it in 140 characters (or less)! Yep, Twitter is PR’s tip of the spear. I once found out about an earthquake rolling my way in Los Angeles on Twitter before my building started shaking. Seems that it’s faster than Mother Nature, herself! In today’s social media era of instant gratification, breaking news is no longer the domain of journalists and media outlets. Companies are an...

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Vine – The Newest in Social Media Evolution

By Eric Pangburn We all know that social media is quickly becoming the advertising medium of today’s fast-paced, tech savvy world, right? Now what if I told you that you could “say” everything you have ever wanted to say (and more!) to your horde of Facebook followers and your loyal Tweeters, without actually saying a word? I bet you would want to jump at a chance like that. I know I would! Well, now we can … Thanks to Vine, that is. Using Vine for personal use A rapidly changin...

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9 Easy Marketing Tips to Boost Your Tweet Reach

By Bob and Janette Speyer, Web Success Team Imagine… Twitter is 7 years old. In social media years, it’s like Dog Years (a robust 49). With billions of tweets, Twitter is a marketing force that is difficult to ignore. Marketers are finding new and creative ways to make Twitter a larger part of their online efforts. Below are 9 tips that can boost your effectiveness in delivering your messages: 1. Twitter is an “humanized” extension of your brand. Twitter is a powerful brandi...

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