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By Janette Speyer and Katrina McNeill The exhibition hall opens today at Pubcon and Web Success Team will be in attendance for their fifth year at this leading expo in search and social media. In attendance will be many of the leaders in digital marketing who will be sharing their latest insights (and some announcements) and you can bet there will be a lot of networking. (more…)
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By Alison Brown and Katrina McNeill, Web Success Team A few weeks ago we discussed the online marketing trends for 2013; now we are going to bring offline marketing into the mix. Let’s analyze trends, identify areas where your marketing strategy can be improved upon, and integrate your offline marketing to make sure that next year’s plan is even better than the last. (more…)
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Alison Brown, Web Success Team The Olympics only happen every two years, alternating between summers and winters. Historically the Olympics were broadcast over television networks and viewers were forced to watch the sports that were being shown at the time. This year for the first time, NBC decided to broadcast streams for all sports online. You can alternate between swimming, diving and gymnastics if you so desire. In addition to this revolutionary phenomenon, social media presenc...
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By Janette Speyer and Alison Brown, Web Success Team The influence of Latin bloggers, or “blogueras,” in the media are becoming more and more prevalent. Latinas are creating a name for themselves in the realm of social media, and their influence doesn’t stop there. Latina bloggers have been writing for a long time, just as other bloggers have, but only recently has the culture of Latina blogging really been identified. Slowly, experts have started to recognize the Latina blogger’s tru...
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By Janette Leon-Speyer and Alison Brown, Web Success Team Embrace your inner couch potato and download Viggle: the new app that rewards you for checking in and watching your favorite television programs. Viggle automatically recognizes what show you’re watching by using sound recognition and awards you points for checking in. You can redeem points for everything from movie tickets, to music and gift certificates. This app is great news for marketers as well since the app has t...
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