Event Marketing

Integrating Your Digital with Traditional Marketing in 2013

    By Alison Brown and Katrina McNeill, Web Success Team   A few weeks ago we discussed the online marketing trends for 2013; now we are going to bring offline marketing into the mix. Let’s analyze trends, identify areas where your marketing strategy can be improved upon, and integrate your offline marketing to make sure that next year’s plan is even better than the last. (more…)

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The Power of Latina Bloggers

By Janette Speyer and Alison Brown, Web Success Team The influence of Latin bloggers, or “blogueras,” in the media are becoming more and more prevalent. Latinas are creating a name for themselves in the realm of social media, and their influence doesn’t stop there. Latina bloggers have been writing for a long time, just as other bloggers have, but only recently has the culture of Latina blogging really been identified. Slowly, experts have started to recognize the Latina blogger’s tru...

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