Publishing and Reading Goes Social with Goodreads

      By Janette Speyer and Katrina McNeill Have you seen the new publishing platform that’s gone social, Goodreads? With a substantial collection of 12 million users, more and more are realizing what a powerhouse it is for authors and readers. At first glance it looks like a place to share what you are reading, socially, and digging deeper, it looks like a publisher, and it’s both! There are a few great uses for this platform, so let’s dive in like a good book! ...

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Make Your Blog Sizzle with the Right Images

        By Janette Speyer and Katrina McNeill ~ Web Success Team As a marketer, you also take on the role of a storyteller. This is because your audience needs to be pulled in, in addition to being encouraged to engage with your business. One great way to engage your audience quickly and tell a story, is with images. Your blog is a perfect place to utilize images as a story. I was on #blogchat, a well respected tweetchat last Sunday and the topic was “Images for yo...

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Integrating Your Digital with Traditional Marketing in 2013

    By Alison Brown and Katrina McNeill, Web Success Team   A few weeks ago we discussed the online marketing trends for 2013; now we are going to bring offline marketing into the mix. Let’s analyze trends, identify areas where your marketing strategy can be improved upon, and integrate your offline marketing to make sure that next year’s plan is even better than the last. (more…)

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Making Your Links Penguin Friendly: A Guide to Linking for SEO with the Latest Penguin Update

      By Janette Speyer and Katrina Mcneill Another Google Update? Google is revising the rules again for it’s Web Spam fighting Penguin and it has some people feeling disoriented and wondering what to do now. Well there’s no need for that! You just need to follow these simple steps in order to keep the Penguin at bay. (more…)

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